Business Marketing
By Unknown Author.
Description
"Business Marketing, 3/e" by Bingham, Gomes, and Knowles provides students with the practical foundation they will need to become successful business marketers. By addressing real issues that face business-to-business (B2B) marketers as well as the newest developments and insights into this rapidly changing field, the authors provide a practical introduction to this important marketing area. "Business Marketing" focuses on general business marketing, e-commerce/internet marketing, and business ethics. The new edition features a wealth of pedagogical aids which add struct...
ISBN(s)
0071112529, 9780071112529
