Strategic Management: Creating Competitive Advantage
By Unknown Author.
Description
"Strategic Management: Creating Competitive Advantages, 1st Edition", by Dess and Lumpkin, responds to the demands of today's rapidly changing and unpredictable global marketplace that students will face when they enter the business world. The concepts-only text provides students with a timely, rigorous, and relevant book written in an engaging manner to spur their interest and excitement. This book provides a solid treatment of traditional topics in strategic management as well as contemporary topics such as, entrepreneurship, knowledge management, and e-commerce and Interne...
ISBN(s)
0072509171, 9780072509175
