Mass Communication Theory: An Introduction
By Denis McQuail.
Description
The major textbook in communication theory.Denis McQuail provides a brisk, elegantly organized, and comprehensive overview of the ways in which mass communication has been viewed by social scientists and by practitioners. The wealth of thinking in the field; the enormous range of issues studied and questions raised; the proliferation of schools, approaches and tendencies: McQuail marshalls this welter of material into a clear, easy to follow textbook for students at all levels of communication studies.He reviews:ways in which the the mass media have been definedtheories of their function an...
ISBN(s)
0803997701, 9780803997707
