Mass Communication: Principles And Concepts, 2E
By Seema Hasan.
Description
This book is designed to give a general and comprehensive view of mass communication to the student. The book is unique in presenting mass communication journalism advertising public relations photography broadcast media media laws and media research and new media technologies in one volume. It is a challenging book and an essential reading for all students teachers trainers researchers practitioners professionals and educators of mass communication. The mass communicator needs to know the basic role of communication principles and concepts be it the print or electronic medium or performing...
ISBN(s)
8123922507, 9788123922508
